Affiliate Marketing is All About Testing

digga — Fri, 27 Mar 2009 17:02:38 +0000

Affiliate Marketing is all about testing. Testing your way to a profitable campaign is your only way to do it , unless you got the secret sauce, or get lucky on a few campaigns, but in reality, test until you got data, and test some more . This brings up a question …“When is it time to quit?” Generally, if I get 100 clicks to the offer page, from my landing page, I will count that as a sample size. I’ll stop everything at 100 clicks, and analyze my data. This maybe too soon, but you will only be able to tell by looking at your tracking. Okay, I got 100 clicks! Time to analyze. I am looking for 3 things.. (or 2, if you are direct linking)

1) Click Through Rate for Ads

2) Click Through Rate from Ad to Lander

3) Click Through Rate from Lander to Offer

4) Conversions

5) ROI

This should give a general idea if you should dump it, or keep pumpin. If you think your deal needs more clicks, take another sample size, there’s no right answer. Looking at my data, I can see which combinations worked best, and use them, and ditch the others. For example, for the ads, I can look at which ad is getting the better CTR, keep that one, and ditch the other. The next thing, which lander is performing the best? You should be split testing all your landing pages, and offers, using prospers, landing page rotate script found here. It is all trial and error. Think of it like solving an equation like (x – 2)(2x – 3) . There is no explicit way to solve this problem, but to try numbers in x, and see what works. There may be ways, but if you took Calculus, you would understand what I mean. So, after a few tests, . Money Made > Money Spent? Good find ways to improve campaign, and keep kw’s converting, pumpin till they die out. Money Made < Money Spent? This part is up to you, you could ditch it, or take high performing elements of your campaign , and change out things you feel need improvement. If your getting high CTR on ads, but not landers. You may have good ads, but need some work on your landing pages. What do you do with a failed campaign?

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Affiliate Marketing is All About Testing