Internet Marketing Strategies » Search Engine Marketing

Using Twitter to Build Your Online Community

digga — Mon, 15 Dec 2008 07:38:46 +0000

I am going to try and limit my posts to ones that are helpful to everyone, and where we can all learn something, including me. The past 3 days I have used pretty much only a few ways to get my site out there. I originally wanted to get some paid advertising to start off with, but that will come later, right now we are looking for FREE ways to promote our site. You see that Twitter Icon everywhere, but may ignore it because you think it’s another Myspace. Totally false. What it is, is a great way for you to get yourself, your business, or your website known fast! Twitter is a great way to build your online community. Once you sign up, you will realize how easy it is to follow sites and friends of your niche, and share with them what you have to offer. Which brings me to why I’m writing this post. Yesterday, I wanted to break 100 followers. I had 50 going into the day, and judging how fast I was able to get 50, I thought I could pass 100 no problem. I could of done it by writing some API that every time someone followed me, I would follow them, then go and follow everyone under the sun. Instead, I just laid back and worked on my campaigns and see if I could pass it without following anyone that just followed me for the day. When I got on, I noticed a reply from ShoeMoney! Unfortunately I did not get the official screenshot, but it was just a basic shout out, calling me a cool cat, which I thought was sick, along with a link to my website.

Lets take a look at his stats:

View Full Stats Here

Here is one result from his shout out…this alone made it worth it. Gaining a readers is my goal, and this helped out beutifully….

So, we finally reached 100 users. According to Twittercounter, I will have over 1k next month. I will believe that when I see it, but this just shows what a usefull tool this can be, and easily applied to your website.

Visit Diggalive Twitter Stats

If you have a twitter account, leave it in the comment below, and share it. I got this idea from Jim Connolly.
You can check his post out here, so go there and leave yours too! : Building Your Twitter Network

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4 Clicks to the Offer Page with 2 Conversions

digga — Wed, 10 Dec 2008 21:24:27 +0000

This post is going to be short and simple. Last night I was up late as usual working on my campaigns, and today I checked my account, and the hard work paid off. I had 4 clicks to the offer itself from the landing page, and 2 conversions. It is way to early in the game to draw any conclusions, but a good start, and I thought i would share some tips on being profitable with your campaigns. Here is what I did, and will post the outcome once I throw some big nuggets into the campaign.

Purchased Content from a great content writer, Cracka|Content from #cakes IRC
This is a Review Type Blog/Landing page , with 2 offers listed. The content is a big part. I have had campaigns fail miserably because of sub-par content.
Set up my Campaigns. I used Convert2Media for my offers. I offered screen shots of the offer page, with my affiliate links.
Used Google Search Based Keyword Tool to find Long tails, however ONLY advertised on Microsoft Adcenter only.
I added keywords with 3 or more words, from .50 – 1.50 from that Google Tool,
added them to MSN. There is a tool to update all your keywords so they get you at #1 spot. I took about %30 off of that…and used the result as my bid, if they were ridiculously high, removed them.
Monitored the campaign, watched for converting keywords, and raised the bids if average spot is less than 4.00.

I also used a laser targeted landing page that I generated for a few of the keywords, however, that is not the ones that converted. I will be posting how to create a Laser Targeted Landing Page shortly.

This is a very low sample size. I will need at least 100 clicks to see if this is campaign will be worth keeping, but it is a good start. This is all about getting data. I am using Prosper202 for tracking, so it keeps track of everything, if you set it up correctly.

I will have more detailed posts later, but I wanted to get this out there. This should be enough to get you started. Good luck

Adcenter seams to give me better conversions, and is less costly than Google’s Adwords. What are your experiences with MSN and the new Search Based Keyword Tool ?

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Some Ideas On How To Find A Niche

digga — Thu, 27 Nov 2008 05:54:51 +0000

To find a niche is one of the most important part of your road to online success. This will happen more than one time, but this may be the first time for you. Finding a niche for you to start out with can sometimes be time consuming, or it can just come to you.

One way to find a niche, is to find out what people are searching for. Everyone uses google trends for the hottest keywords, and had a history as well, but do some searching, and I’ll guarantee you there’s better ones out there.

Don’t just limit yourself to online, look around you in your everyday life. There’s tons of niches waiting right in front of you, ask around, what are people buying up?

One thing you can start out off with, is pick something you are passionate about, this way you can write some of your own content. Once you have your niche you are ready for some keyword analysis, and find out if you selected a well searched niche, with not an extraordinary amount of competition. You can use google keyword tool, to see the Search Numbers, and use Google search, to find your competition. Use exact phrase, so if your keyword was, skiing in aspen, you would want to find the exact phrase hits, so use “”’s. Look at those two numbers, and if they are low , you may have a winner.

What are some of your techniques on finding the best Niche?

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