Internet Marketing Strategies » PPC

Affiliate Marketing is All About Testing

digga — Fri, 27 Mar 2009 17:02:38 +0000

Affiliate Marketing is all about testing. Testing your way to a profitable campaign is your only way to do it , unless you got the secret sauce, or get lucky on a few campaigns, but in reality, test until you got data, and test some more . This brings up a question …“When is it time to quit?” Generally, if I get 100 clicks to the offer page, from my landing page, I will count that as a sample size. I’ll stop everything at 100 clicks, and analyze my data. This maybe too soon, but you will only be able to tell by looking at your tracking. Okay, I got 100 clicks! Time to analyze. I am looking for 3 things.. (or 2, if you are direct linking)

1) Click Through Rate for Ads

2) Click Through Rate from Ad to Lander

3) Click Through Rate from Lander to Offer

4) Conversions

5) ROI

This should give a general idea if you should dump it, or keep pumpin. If you think your deal needs more clicks, take another sample size, there’s no right answer. Looking at my data, I can see which combinations worked best, and use them, and ditch the others. For example, for the ads, I can look at which ad is getting the better CTR, keep that one, and ditch the other. The next thing, which lander is performing the best? You should be split testing all your landing pages, and offers, using prospers, landing page rotate script found here. It is all trial and error. Think of it like solving an equation like (x – 2)(2x – 3) . There is no explicit way to solve this problem, but to try numbers in x, and see what works. There may be ways, but if you took Calculus, you would understand what I mean. So, after a few tests, . Money Made > Money Spent? Good find ways to improve campaign, and keep kw’s converting, pumpin till they die out. Money Made < Money Spent? This part is up to you, you could ditch it, or take high performing elements of your campaign , and change out things you feel need improvement. If your getting high CTR on ads, but not landers. You may have good ads, but need some work on your landing pages. What do you do with a failed campaign?

2047 Diggs and Counting My signature Wickedfire has gotten me some leads in the past,...
4 Clicks to the Offer Page with 2 Conversions This post is going to be short and simple. Last...

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4 Clicks to the Offer Page with 2 Conversions

digga — Wed, 10 Dec 2008 21:24:27 +0000

This post is going to be short and simple. Last night I was up late as usual working on my campaigns, and today I checked my account, and the hard work paid off. I had 4 clicks to the offer itself from the landing page, and 2 conversions. It is way to early in the game to draw any conclusions, but a good start, and I thought i would share some tips on being profitable with your campaigns. Here is what I did, and will post the outcome once I throw some big nuggets into the campaign.

Purchased Content from a great content writer, Cracka|Content from #cakes IRC
This is a Review Type Blog/Landing page , with 2 offers listed. The content is a big part. I have had campaigns fail miserably because of sub-par content.
Set up my Campaigns. I used Convert2Media for my offers. I offered screen shots of the offer page, with my affiliate links.
Used Google Search Based Keyword Tool to find Long tails, however ONLY advertised on Microsoft Adcenter only.
I added keywords with 3 or more words, from .50 – 1.50 from that Google Tool,
added them to MSN. There is a tool to update all your keywords so they get you at #1 spot. I took about %30 off of that…and used the result as my bid, if they were ridiculously high, removed them.
Monitored the campaign, watched for converting keywords, and raised the bids if average spot is less than 4.00.

I also used a laser targeted landing page that I generated for a few of the keywords, however, that is not the ones that converted. I will be posting how to create a Laser Targeted Landing Page shortly.

This is a very low sample size. I will need at least 100 clicks to see if this is campaign will be worth keeping, but it is a good start. This is all about getting data. I am using Prosper202 for tracking, so it keeps track of everything, if you set it up correctly.

I will have more detailed posts later, but I wanted to get this out there. This should be enough to get you started. Good luck

Adcenter seams to give me better conversions, and is less costly than Google’s Adwords. What are your experiences with MSN and the new Search Based Keyword Tool ?

Affiliate Marketing is All About Testing Affiliate Marketing is all about testing. Testing your way to...

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