Affiliate Marketing is All About Testing
Affiliate Marketing is all about testing. Testing your way to a profitable campaign is your only way to do it , unless you got the secret sauce, or get lucky on a few campaigns, but in reality, test until you got data, and test some more . This brings up a question …“When is it time to quit?” Generally, if I get 100 clicks to the offer page, from my landing page, I will count that as a sample size. I’ll stop everything at 100 clicks, and analyze my data. This maybe too soon, but you will only be able to tell by looking at your tracking. Okay, I got 100 clicks! Time to analyze. I am looking for 3 things.. (or 2, if you are direct linking)
1) Click Through Rate for Ads
2) Click Through Rate from Ad to Lander
3) Click Through Rate from Lander to Offer
4) Conversions
5) ROI
This should give a general idea if you should dump it, or keep pumpin. If you think your deal needs more clicks, take another sample size, there’s no right answer. Looking at my data, I can see which combinations worked best, and use them, and ditch the others. For example, for the ads, I can look at which ad is getting the better CTR, keep that one, and ditch the other. The next thing, which lander is performing the best? You should be split testing all your landing pages, and offers, using prospers, landing page rotate script found here. It is all trial and error. Think of it like solving an equation like (x – 2)(2x – 3) . There is no explicit way to solve this problem, but to try numbers in x, and see what works. There may be ways, but if you took Calculus, you would understand what I mean. So, after a few tests, . Money Made > Money Spent? Good find ways to improve campaign, and keep kw’s converting, pumpin till they die out. Money Made < Money Spent? This part is up to you, you could ditch it, or take high performing elements of your campaign , and change out things you feel need improvement. If your getting high CTR on ads, but not landers. You may have good ads, but need some work on your landing pages. What do you do with a failed campaign?
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Tags: Affiliate Marketing, conversions, elements, general idea, lander, landing page, performing, trial and error
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Nice article. You are right that affliate marketing is all about testing. Experiment which works, which doesn’t and when you think you got it right this time experiment more!
You’re right about testing. I’m still doing plenty of testing to see which one of product reviews will generate the most revenue. Test, test, test! Thanks for reminding us!
Nice article. I can’t see any reason why the same technique can’t be used to test affiliate links, except perhaps that you don’t get the same amount of statistical information.
Still, if you know your getting the clicks and not the conversion, perhaps the landing page is the problem and we need to look at deep linking to lift the conversion rate.